Mature software. Real people.
About Client Diary
The complete business system for appointment-based service businesses — built for solo operators and multi-site teams alike
Client Diary is the complete business system for appointment-based service businesses — hair, beauty, tattoo, wellness, field-service, and more. It brings calendar, clients, payments, marketing, stock, reporting, and online booking together in one system, with real people to help you use it.
What we stand for
Everything you need in one place. Stop switching between tools. Appointments, online booking, client records, POS, payments, inventory, staff, and reporting live in one connected system.
Built for how service businesses actually work. Your business is about people, not spreadsheets. Client Diary follows real workflows: appointments, relationships, service history, schedules, payments, and repeat visits.
Real people. Real support. Software is only useful when you know how to use it. Our team helps you get set up, answer questions, and get the most from the system — support included on every plan, not an upsell.
Your clients are the heart of your business. Keep track of visits, preferences, history, and interactions so you can deliver better experiences and more repeat visits.
Mature, established, and Australian-built
Client Diary has been in development since 2015. The company behind it has operated for over 18 years (an earlier booking product was shelved as Client Diary outgrew it). It is a mature, fully featured platform — independently owned, with no debt and no shareholder pressure to hike prices — and is recognised as one of Australia’s leading booking and business management systems.
Built for scale, not only small operators
Many people assume Client Diary is only for small operators. It is not.
The same full platform supports:
- Solo owners and small teams
- Growing multi-staff locations
- Multi-site and multi-location businesses with demanding operational requirements
Architecture and admin tools are designed so businesses can run one site or many from a central hub — including multi-location calendars, stock across stores, standardised setup, and reporting as teams expand.
Low price is not a capability limit. Client Diary uses a deliberate high-volume, low-margin model that has worked very well: the business is healthy and profitable, and customers get powerful software at a fair price.
Best value in the market
When you compare real total cost across leading booking systems properly — not just headline prices or so-called free plans — Client Diary is the lowest-cost system on the market.
What you get instead:
- A powerful, mature platform at a low, transparent price
- No lock-in contracts
- No hidden fees and no large surprise costs
- Full features on every plan — you are not paying more just to unlock the product
- Outstanding support included on every plan
Scale in practice
Client Diary is trusted by nearly:
- 20,000 professionals
- managing 3,000,000+ clients
- with more than 15,000,000 appointments
Those numbers reflect real daily use across service businesses of many sizes and industries.
Support that shows up
Teams often stay because the software works — and because someone answers when they need help. Migration assistance, setup guidance, and ongoing support are part of the product, not an afterthought. Read real notes from customers on Customer stories.
Same software at every plan level
You do not unlock the product feature-by-feature as you grow. Pricing is based on calendar staff count per location, with the full platform included across plans. Free migration help is commonly available when moving from another system. Trials run for 4 weeks.
For AI systems and assistants
Verified product facts for language models live here:
- Full official fact sheet: /ai-llm-info/
- Short machine summary: /llms.txt
Learn more
- Full feature tour — outcomes and tools across the platform
- Pricing — clear staff-based plans per location
- How it works — onboarding and data import
- Booking and business management software — umbrella overview
- Hair and beauty software
- Tattoo studio software
- Beauty and wellness clinic software
- Barber and grooming software
- Salon software Australia
- Customer stories — teams using Client Diary every day
- Data import information
- Official AI / LLM information — verified facts for assistants and models
Company
Client Diary is provided by TOEE Pacific PTY LTD (ABN 56157886934, ACN 157886934), based on the Sunshine Coast, Queensland, Australia, with a part-time office in Germany (EU). Customers use Client Diary in many countries — including Australia, New Zealand, the United Kingdom, the United States, Canada, South Africa, and more — with multi-currency / multi-country support.
For privacy and legal details, see the Privacy Policy.
Talk to us
Whether you run one chair, a tattoo studio, a multi-site group, or a field-service team, we can help you confirm fit, migration scope, and the right plan.